Privacy Statement

You have asked the services of Oro Muscles because you want to improve your fitness and performance at sports as a client. Or you are a trainer/coach and want to use our services to improve the fitness and performance of your athletes.

Oro Muscles is committed to protecting your privacy and the privacy of your athletes. Oro Muscles is committed to complying with the GDPR. This Privacy Statement applies to the website and the software platforms/applications of Oro Muscles.

In this Privacy Statement we explain how and why we process your personal data. We also explain your rights. Oro Muscles is the “controller” of the personal data in the sense of the GDPR.

WHICH PERSONAL DATA DO WE PROCESS?

Website visitors: In case you visit our website, we process the following personal data:

  • Your IP address

  • Browser type

  • Domain name

  • Access time

  • Name, email, company and optional: (business) phone number in case you request a demo

Clients : To provide our Services we process the following personal data of our clients:

  • Your name

  • If applicable the name of your trainer/coach

  • Your contact details such a phone number, e-mail address, address

  • Information regarding your payments (bank account, credit card number etc.)

  • Log in information/ personal identifier information

  • Biometric/health data collected through our sensors and video related to your fitness, muscle specific data and data regarding movement analysis

  • Video of you a the athlete performing exercises with the sensors attached

  • EMG data

  • IMU data

  • User movement characterization (ie. pertinent symptoms, sport specific movements, etc.)

  • Personal identifier – key to know which data goes with which sample collected

 

WHY DO WE PROCESS YOUR PERSONAL DATA AND ON WHICH LEGAL BASIS?

Website: We use your personal data to maintain quality of the service of our website and to provide general statistics regarding the use of our website.

Clients: We use the personal data you as a client delivered to us to:

  • Help you improve your fitness and your sport

  • Advice you with regard to your fitness

The video and user movement characterizations will be used to annotate the EMG and IMU data and create the heuristics of the analysis. This data will then be used to train an AI model for your specific use cases.

This data will also be used to evaluate and retrain the AI model as needed until error margin is satisfactory and the end deliverables are met.

Once the onboarding process is over, you will keep a key that allows you to track which data sent to Oro Muscles is associated with which person, but Oro Muscles will never see this key

The data to be analyzed (EMG and IMU data) must be linked to outcomes (video and user movement characterization) so the AI model can automatically partition data with low error at a reliable rate.

The data is also necessary to deliver the output you require to optimize interventions for you.

The EMG and IMU data, along with performance metrics agreed upon in the onboarding process for user-movement characterization is used to personalize the analysis platform.

Process payment

  • Communicate with you regarding your fitness and our services

  • Communicate with regard to reviews

  • Send you newsletters concerning our services

The legal bases of this processing are:

  • Your explicit consent (processing of personal data regarding health/fitness). You may withdraw your consent at any time for the future. We may however then not be able to provide you with our services

  • Performance of a contract (to render our services to you)

  • Legal obligation (to comply with laws and regulations)

  • Our legitimate interests (marketing with regard to our newsletter, the smooth operation of our organization with regard to IT facilities, payments etc.)

  • To protect our rights (intellectual property and other property, payments, etc.)

FROM WHICH SOURCE DO WE COLLECT YOUR PERSONAL DATA?

We collect your personal data either directly from you or from your trainer/coach. 

HOW LONG DO WE STORE YOUR PERSONAL DATA?

Website: The retention period with regard to website visitors is 6 months.

Clients: The following retention periods are applicable with regard to the personal data processed in relation to our services:

  • Data regarding your fitness, muscle building and movement: 6 months

  • Personal data regarding payments etc: 7 years (tax legislation)

In case of a dispute we will retain the personal data related to this dispute 1 year after the closure of the dispute and/or proceedings.

 

DO WE TRANSFER PERSONAL DATA TO OTHER ORGANISATIONS?

We do transfer personal data to the following organisations if necessary for our services:

  • Tax authorities

  • Our ICT providers

  • Our bank in order to process payment of invoices

  • Your trainer/coach if you have given explicit permission for this

  • Our accountant

  • Legal advisors

  • In case of a possible sale or preparation for sale we may transfer your personal data to the potential buyer and his advisors as part of completing the transaction.

  • We do not sell your personal data to other organisations.

DO WE TRANSFER PERSONAL DATA TO ORGANISATIONS IN THIRD COUNTRIES?

Oro Muscles is based in Europe and the USA. Your personal data may be accessed by our professionals in the USA. We do whatever we can to protect your personal data as much as possible when accessed in the USA. After you have completed the onboarding process, all data will be stored locally on the servers of you as a client or the servers of your trainer/coach and de-identifed before Oro Muscles receives it. This data will be used for further training the machine and outputting the actionable metrics for you.

HOW DO WE PROTECT YOUR PERSONAL DATA?

We take appropriate organizational and technical measures to protect your personal data. For instance we use tools to pseudo anonymize your personal data as much as possible.  

DO WE USE COOKIES?

Our website uses cookies to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web page server. Cookies are not used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of our website.

We use only functional and analytical cookies. We do not use tracking cookies.

We use Google Analytics to analyze the traffic on our website and to collect information about the performance of our website.

YOUR RIGHTS WITH REGARD TO YOUR PERSONAL DATA

You have the right to request the following:

  • access to your personal data;

  • correction of errors

  • erasure

  • restriction of processing

  • receive your personal data in a form facilitating data portability

We will respond to your request within 1 month. You also have the right to object to processing of your personal data; According to the GDPR you have the right to lodge a complaint with a supervising authority.

CHANGES TO THIS PRIVACY STATEMENT

We will occasionally update this Privacy Statement.

CONTACT DETAILS

Please contact info@oromuscles.com for any questions regarding the processing of your personal data.